With a team of 4, we created a fictive digital agence named Polux and worked for a real company named Klee Group. The challenge was to respond to a demand exactly like a real agency would do.
How to get people to test their projects
Klee Group is a digital services company that creates powerful customized digital tools for its clients. To stay competitive, this company has invested in UX design by creating a small team named Focus.
Focus' mission is to help people working at Klee build digital tools that are user centric. Focus helps these teams through various means : workshops, newsletters, blogs, training and posters.
Today, there's something missing in the process : user testing. Focus wants to create a testing lab in the office. But how to get people to tests their projects when they don't have enough time and knowledge ?
La Kleenik - you're gonna love user testing
We created "La Kleenik", a full 360° solution with both online and offline touchpoints. The solution is made of many chronological steps, both digital and physical, in order to follow a change management strategy.
First, we did a recommendation on what a basic user testing lab would be made of : a computer, chairs, desk, some decoration elements and a one-way mirror.
Then, to create surprise around the opening of this lab (named La Kleenik), we put together a communication strategy. Posters, emails and path to the lab were the main elements to catch attention in the office.
To create a real link with the physical lab, we designed a simple platform with 3 main functionalities : book the lab for a test, learn everything about user testing and share easily the results with others.
How we did it
We chose this project because it was 200% UX design oriented. Therefore, we used every UX design method we could from user research to user testing.
We interviewed 8 project managers, designers, developers and sales managers following a detailed questionnaire. From these results, we created 4 personae and experience maps to look for the main problems we had to respond to.
Using our research, we founds 3 main problems we had to respond to : the lack of real user feedback, the lack of knowledge on user testing and the lack of return of experience between teams. We built our platform by keeping these problems in mind.
Starting from these problems, the platform had to HELP people to plan their tests, TEACH them how to test and ENCOURAGE them to share their results on the platform.
Feature 1 : Plan a test
To encourage and help people to plan their tests in the lab, the platform allows them to schedule it trough a simple funnel.
With 4 steps, the user enters basic information on the project that will improve the database of the platform and inform the lab team.
Feature 2 : Learn
The platform has a strong content strategy with various types of content : educational sheets, articles, events and tools. Education sheets are a main part of the learning process because they cover every step of a test from planning to sharing.
These sheets have 3 main components : a header with the writer's name, basic info like difficulty level and time needed, the title and tags ; the main part with text, images, videos and mockups ; and a footer with related content and links.
Feature 3 : Share results
Sharing was something that people at Klee really cared about. To foster quality when sharing, we build a sharing template with different blocks.
When the user visits the template for the first time, an onboarding feature has been imagined : every time the users clicks on a block, a small text explains which type of content is needed.
The goal here was to generate quality content that could be used as posters in the office or presentations to the client and coworkers.
We could do a project on user testing without testing our platform ourselves ! We tested the Invision prototype with 8 users in a lab and at Klee's offices in one day. We had great results and feedbacks from users and testing helped us improve our solution easily.