Bayard is a famous press and publishing company for kids.
For the past years, a small team has been working on digital products for kids,
from digital books to educational games.
As a digital product manager, I worked around 3 main products :
J’aime lire Store, Bayam and mobile applications.
J’aime lire Store is a digital bookstore for kids.
With more than 500 quality books, the app is now in every parent’s iPad and iPhone.
My missions was first to manage the production of new digital books
and organize the digital bookstore by themes and promotions.
My second mission was to create content in the form of articles, videos, social media writing and visuals.
Part of my work was UX-oriented. I took part in the optimization of Jaime lire Store’s app through user research with interviews and data analysis, benchmarks for features and competition and wireframing.
I did a whole strategy for graphic design, content writing and management
and search engine optimization.
Tools : Photoshop, Illustrator, iMovie, Moqups