For this 3-months projects, I worked with 3 other people for a french start-up called Emoovio.
Emoovio is a small agency organizing treasure hunts for couples and friends in Europe
for week-ends and holidays.
Their identity evolves around these “hunts” : when people book a trip, they don’t know where they’re going and what they’re going to do. Clues arrive in their mail box and lead them to the perfect place where they’re going to spend their weekend.
Our first mission was to generate traffic on the website
We created a Facebook game through spondored posts leading users to the website.
There, they had to find a small clue (a pictogram) hidden on the website.
If they had found it, they could win a week-end somewhere in France.
For this game, I did the whole user path and implemented the KPI to analyse the operation.
I also did all of the graphic design used on the website and social media.
Our second mission was to audit the website and optimize it to get better conversions.
We created user paths and analysed data from Google analytics and the database.
Then, we used these data to organize content and create wireframes for every page.
Tools : Axure, Photoshop, MailChimp